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Nordstrom’s Plus Size Marketing FAIL

Nordstrom's Plus Size Marketing FAIL

What’s wrong with this picture????
I mean, come ON Nordstrom….not only does this not make me want to BUY this dress, it kind of makes me thow up in my mouth a little bit… I mean, look at her ARMS!

Marketing FAIL.

Now, to be fair…many of the plus size models on their site are gorgeous women with curves, but everynow and then, one of these horrific pictures will come up. I’m sure the shoot was for “straight-sized” clothing and they just used it for the plus version too…but bleck. It totally turns me off. It’d be interesting to see how many of these plus size dresses they sell compared to the ones that are modeled by actual plus size women….

What do you think?

3 Comments
  • Monique says:

    So sad…the brands do it all the time. :((

  • Anonymous says:

    You know what it's not any more acceptable to talk about wanting to vomit when you look at her body than it would be if she said that about you. You could easily have pointed out the problems with this ad without bodyshaming like an asshole.

  • Amber says:

    Wow, that's a great point. I wasn't referring to her body so much as the marketing aspect of this image–that they feel the need to portray someone so underweight in the hopes of selling clothing to people of so-called "normal" sizes and plus sizes. But you're right, I could have said that without resorting to cliched commentary.