How did Dora Lau start her business and design such gorgeous lingerie line like Curvy Couture? A few months ago, I asked her! Here’s what she had to say.

“I’ve been designing for curvy girls for over 20
years! As a teenager, I was curvy and when I couldn’t find clothes I liked in the stores, I started making my own. The curvy girl is a very underserved market in fashion. We want fashion and sex appeal just like all women, but it is hard to find clothes with the proper fit and construction–especially in lingerie. When I got older, I started designing evening wear and eventually moved to lingerie. For years, I worked with Lane Bryant to design the core and novelty bras. A few years ago, I decided to branch out on my own–and really focus on the undergarments that make curvy women feel pampered and special and sexy.”

“There are so many more materials available now and the technology for construction has advanced so much! Even though these features are mostly unseen, they make a huge difference in the shape and support of the garment. Then we add gorgeous fabrics and flirty details, and that is what Curvy Couture is all about. We have 50 people on staff…together with my technical team, we have over 100 years of experience in the business. It’s a dream come true for me.”

“We go to
the lingerie and fashion shows in Paris and Shanghai and shop for materials in Barcelona and Finland…we are always looking for techniques to learn and incorporate it into our Curvy Couture designs. Right now, we are selling directly to consumers through our website and sell to specialty boutiques all over the U.S. We are still growing and expanding! You might see us in major department stores soon! And…we are not stopping with just lingerie…at Curvy Couture, we want to create a whole pampering experience for our girls, so you’ll see more beauty products and items on our site. It’s one step at a time, but you can see that I have big dreams for Curvy Couture!